Get Outside!
Being located in Colorado, we are very lucky to be surrounded by some of the world’s best natural areas, and on top of that, some of the industry’s leading outdoor companies. The outdoor industry is growing and changing rapidly, so it is important for us as a translation company to stay on top of the trends. For this reason, we have been to the Outdoor Retailer trade show many times, and were thrilled to help welcome the show to Denver, Colorado . We are also active members of the Outdoor Industry Association, attending many of their events and round table meetings. As project managers, we study the industry-specific terminology trends and look for translators who have experience with outdoor industry translation.
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Product catalogs, descriptions, and packaging require linguistic precision and consistency in order to appeal to the intended audience. They also require a combination of marketing copywriting skill and technical savvy, which is not always an easy combination! Because of this, we use our thorough quality assurance process to ensure not just your product, but your company’s brand is represented appropriately, while still considering the customer’s cultural perspective. We also use state-of-the-art “CAT tool” software to catalog our previous work and make sure that we maintain consistency with past translations. As we work on more content per client, we are able to leverage more from the Translation Memories to not only help with consistency, but also to reduce per-unit costs. We also provide DTP and formatting services when you need something modified in Illustrator, In Design, or PDF, or formatted in Microsoft Office.
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Effective website translation is key to growing your brand outside of your borders. We are here to help make sure that your brand is represented accurately and effectively at this very important “front door” of your business. We have experience in working with our clients to effectively populate their websites in multiple languages, and our linguistic teams are quick and responsive when it comes to continuous website updates. We can also provide a review of existing websites to make sure everything looks good in-language and there is no missing or cut off text. Our passion comes through when working with the Outdoor Industry, as all of us at Global Accent truly enjoy the outdoors, whether it is hiking, biking, backpacking, skiing, fishing, or anything else out in the fresh air. If we don’t respond right away, we might be lost in the Rockies! |