The Trusted Market Research Experts
We offer something that most translation agencies simply cannot: insider knowledge and expertise in market research survey translation. We have translated everything from comprehensive CAPI trackers on scientific measuring equipment to IDIs and journal entries on the latest in European and Chinese fashion. We have developed linguistic teams with years of experience in translating for market research as well.
We offer something that most translation agencies simply cannot: insider knowledge and expertise in market research survey translation. We have translated everything from comprehensive CAPI trackers on scientific measuring equipment to IDIs and journal entries on the latest in European and Chinese fashion. We have developed linguistic teams with years of experience in translating for market research as well.
Quantitative Research
The “bread and butter” of market research translation in 2022 is still the online survey. Our owner, Geoff Norby, wrote questionnaires himself when working for LRW in the mid-2000’s. His clients ranged from international theme parks and hotels, to movie studios, to global beer brands. We understand the critical nuances in the wording of these surveys, and we make sure our translators have the same understanding. We also use a thorough, proprietary QA process based on what we know to be the needs of our market research clients to make sure that data quality is not impacted negatively by a translation issue. Our ultimate goal is to make sure you have accurate data in your target countries so that you can make informed marketing decisions. |
Due to our experience in the industry, we are able to provide other linguistic services that many agencies cannot. Our most popular additional service is checking the online programs in-language after we have translated, edited, and proofread the survey text. We are mainly looking for issues that pop up in the programming process (since the programmers typically do not know the target language) and also looking for text that looks different in the context of the web browser than it did in the programming export file.
In addition, we partner closely with an in-language coding company, since they have cutting-edge coding software and we have linguistic expertise. We are able to create and manipulate code frames and work with our clients to ensure that we code the response files accurately and according to our clients' needs.
We also translate open ends (typically back into English) and provide OE discounts by modifying the QA process to our clients’ needs and applying the latest translation software to cut costs on repetitive text. |
Localization is another popular service that many of our clients rely on us for. We are able to localize everything from response lists of products and services to demographic questions. We also provide linguistic localization between countries or regions that speak variations of the same language (US English to English of UK, Australia, or India; Spanish for a US audience, Latin America, or Europe; French in Canada vs. EU; Dutch into Flemish, etc.).
Qualitative Research
Qualitative research is one of the most fun, creative, and interesting aspects of market research, and we enjoy being a part of that process. Upfront, we help with a lot of qualitative screener, discussion guide, and stimulus translation, and on the back end, we provide transcription and/or translation of focus groups, IDIs, or online journals. We can also provide a modified QA process for qualitative feedback files in order to better fit our clients’ budget and timing needs. |
We have collaborated with focus group moderators in the past, and a few of our linguistic connections actually have moderator experience themselves. Over the years, we have seen translations come back from in-country qual facilities that clearly do not have a high-level quality process, so we do always recommend working with a full-service linguistic agency when it comes to qualitative market research translation.
Trust us with your next market research survey translation project and rest assured it will be in good hands.